Choosing a domain name is a key step to having a successful online presence. The following tips will help you choose the right one.
Refer to your business
If your business is called List My Stuff, then the name listmystuff.com.au is a natural choice. If it’s
not available, then you can try other variations like listmystuff.net.au, or abbreviations like lms.com.au.
Just make sure you use some reference of your name, brand or idea.
Keep it short and sweet
The shorter your domain, the easier it is to remember. Abbreviations or half abbreviations like lms.com.au are very popular.
Choose a name that represents you or your products. Don’t register an address similar to a competing business or
website with the same products or content.
Make it local
Choose a geographical extension that represents where your business is located. For example, .com.au is used for
websites in Australia and .co.uk is used for websites in Britain. Each country has its own popular type.
Protect your brand
Register multiple domains and direct them all to your main site to protect your brand. If you have registered .com.au,
registering .com as well will stop anyone from using your brand. Make sure your address looks professional and don’t use a
bunch of numbers, hyphens and slang words. Remember, this will be part of your email addresses, so you want to look good.
Can’t decide among your options?
There are no limits to how many domains you can register. Many business will register multiple versions and have them
all redirect to one website or park them for future projects.