At iTech matters we offer full service websites.
A website is not just an extension of your current business, not just an online business card. It is a way to interact with your customers or potential customers 24 hours a day, 7 days a week. While you sleep, your website is working for you.
Discover just who your customers are. You should already have a good idea about this if you have done any other forms of advertising before. Where they are, what they want, how much are they prepared to pay for your products and services. Once you know your customers, you can target your website towards offering what they really want from you.
You need to continually promote your website to improve content and increase exposure to bring more visitors. A good website will do the rest. Get involved with social media to raise your brand awareness. Comment on blogs about your products and services. Repeat. Repeat. Repeat.